Now here is something interesting to do while in Launceston. Take a tour of the famous J Boag and Sons Brewery. James Boag started brewing on the banks of the Esk River in 1852. He began a tradition that continues. Tours start and finish in the Boag’s Centre of Beer Lovers. The Boag’s Centre of Beer Lovers is open seven days and you don’t have to be going on a tour to visit. The Boag’s Centre of Beer Lovers has a museum and store. You can purchase souvenirs’ and other merchandise in the shop.

During the brewery tour you will be shown the process of producing beer. You will have the opportunity to taste beers. The Boags beers are Australian International Award Beer Awards winners. There are two tours to choose from. The Boag’s Discovery Tour and the Boag’s Beer Lover’s Tour. The Boag’s Discovery tour last for around an hour. This tour gives you insight into the traditional process of making beer and the brewing process. The discovery tour ends with a beer tasting of four of the award winning beers.

The Boag’s Beer Lover’s Tour takes approximately one and a half hours and is a more comprehensive look into brewing techniques. This tour will also show you the technology used by brewers today and what it takes to make Boags beer unique. You will finish this tour with a beer tasting and enjoy trying the King Island cheeses that have been selected to match your beer perfectly. You can visit the brewery’s museum to learn of the history of the Boags family and the changes to the brand over the last century.

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